Colette Albertson

Creative Direction

Photography

UI/UX Design

Social Media

Costume Design

Branding

Typography

Creative Direction

Photography

UI/UX Design

Social

Styling

Branding

Typography

Psyche

Confidence suits you nicely, so overwrite that rigid office dress code with you authentic style. Psyche is a clothing brand that encourages women entering the workforce to become confident, all while questioning traditional work attire. We are redefining the corporate environment by challenging unnecessary regulations against women. Psyche is the Greek goddess of the soul, who defies authority, which aligns perfectly with our brand.

Psyche is a clothing brand that encourages confidence in women entering the workforce while creating space for them to start questioning work dress codes. Through its inclusive and diverse styles, the clothing expresses sparks of you! Psyche is the Greek goddess of the soul, who defies authority, which fits the brand's goals.

Process

Fashion and Gender studies are a huge part of who I am so when it came to picking out my senior capstone, I knew exactly what to focus on. Sketching was a HUGE part of this process, as I created all the outfits (thrifted, sewn, and glued), made a custom word mark, and managed models.

After sketching, styling the clothes was the next step, as I needed these pieces to photograph and use in my layouts. After many trips to the thrift store, and figuring out how to alter clothes, and I achieved the look I was going for.

Next was hand-lettering the word mark and logo. There was a fair amount of trial and error in this process, which led me to work on this part for the entirety of our semester.

While testing my options, my mentor was a huge help when it came to decisions and feedback. With this feedback, I was able to get a direction in style, which led me to the scanned and cut-out look. I tried to use physical items that relate to the office scene and scan them into my work.