Discover the all in one experience at Warren. Our team was tasked with rebranding Warren County, A real client and town in Pennsylvania that's seeking to attract young families to live there. Our group decided to create a friendly and welcoming brand that highlights the town's essence!
Process
As Warren's population is primarily older, we wanted to try and highlight the activities that may interest a younger population while honoring the community living there. We decided to create fun symbols that showcased these community aspects while also displaying dynamic and youthful styles.
We used shapes from the environment, especially for our logo, which is the "W" in Warren. We utilized the shape of the Allegheny River that runs along the town to create that W shape. We were also fortunate enough to have a site study and meetings with locals on more information about this lovely town.
Working with real clients allowed me to take a peek into what future work could look like! I was so greatful for this project!!
